Athletic brand PUMA has unveiled its new women's campaign featuring model and actress Cara Delevingne.

The DO YOU campaign aims to inspire confidence in women everywhere, and Delevingne commented 'To DO YOU is to take ownership of yourself and finding the power within that ownership - it's a very powerful statement. It's about accepting who you are, no matter your faults. DO YOU is about finding your truth and sticking to it. I think it's so special because it means something different for everyone. It specifically encourages people to be themselves'. DO YOU was initially inspired by PUMA ambassador Rihanna, who served as the campaign's creative director.